Other soda branding is type-driven or includes some sort of fruit imagery. To set Bubbly Monk apart from other craft soda companies, I played up the logo and packaging with type, color, and illustrations. Bubbly Monk got its name from the sweetener added to this great-tasting carbonated drink. The familiar soda aluminum can works best with this inviting, laid-back, fun design.
Bubbly Monk is [a carbonated drink sweetened with monk fruit]. After researching competitor soda brands, I noticed many are type-driven or include some sort of fruit imagery. To set Bubbly Monk apart from other craft soda companies, I played up the logo and packaging with type, color, and illustrations. The familiar soda aluminum can works best with this inviting, quirky, lively design. The idea of the illustration is to emphasize the combination of monk fruit and soda. Based on the soda flavor, the colors will be changed based on each flavor. I came up with the tagline, “Stay calm and collected with a sip of bubbly.” It implies that this is a soda alternative that tastes just as good as other sodas.
