During my time at Kirna Zabête, we were working on the rebranding of the logo and overall web design. Alongside the senior graphic designer, we experimented with various fonts and wire frames until we found one that fit the brand best.
I looked into what their competitors were doing to make them stand out. After some research, I created wireframes and curated ideas that could benefit Kirna Zabête. I wanted an elegant, readable, simple, yet intriguing concept. Including a gif would also help draw in the audience. So I worked with the company's color palette and fonts to create a free shipping gif on After Effects. The sales chart and free shipping gif are currently being used on their emails.
Over the course of working with Kirna Zabête, I assisted in e-commerce shoots, collages, and videos for social media content. Some content was used for their website and in emails sent to customers. For these photoshoots, I was honored to work with clothing articles from brands like Bottega Veneta, Saint Laurent, Lowe, Valentino, Chloé, and more! Below are examples of photos and videos I took during these shoots.
With the company's rebranding, I experimented with the placement of the new logo on photos taken for
SMS and emails.
